How Muwa Works

How Muwa Works

Published by Ukpaa Chigozie

Muwa is a WhatsApp-based marketplace that lets you shop for groceries and everyday items through simple conversation — text, voice notes, photos, or even recipe requests — and have them delivered to your door by verified runners.

No app to download. Just WhatsApp.

See Muwa in action:

How it works:

  1. 1.Tell us what you need (text, voice, photo, or recipe)
  2. 2.Review your itemized cart and pay securely
  3. 3.Track your runner and receive your order with a confirmation code

Shoppers

Placing an Order

Shoppers interact entirely through WhatsApp. They can:

  • Type a list: "2kg rice, 1 dozen eggs, 1 liter groundnut oil"
  • Send a voice note: We understand your voice and add your items to cart
  • Send a photo: Of a handwritten list, a recipe, or items you want
  • Request a recipe: "I want to cook egusi soup for 5 people" — Muwa gives you the recipe and builds your cart with the ingredients at current market prices

Muwa understands Nigerian English, Igbo, Pidgin, and Yoruba — just talk naturally ("I wan make egusi", "Mo fẹ́ cook jollof for 5", "Nyem 2 cups of rice").

Cart & Checkout

After items are identified:

  • Shopper reviews an itemized price breakdown
  • Can adjust quantities, swap brands (premium/mid-range/budget), or add/remove items
  • Sees item prices, shopping and delivery, and the total amount before payment
  • Chooses payment method: wallet balance or bank transfer

Payment

  • Your payment is held securely until you confirm delivery — the runner is only paid after you receive your items
  • If items cost less than estimated, the savings are automatically refunded to your wallet
  • If an order is cancelled before a runner starts shopping, the full amount is refunded

Delivery

  • Your runner shops at the nearest market and heads to your location
  • Track progress in real-time
  • At delivery, provide your 4-digit confirmation code to the runner to complete the order

After Delivery

  • Rate your experience (good/bad + optional feedback)
  • Feedback categories: delivery speed, communication, item variety, fees, location sharing

Runners

Becoming a Runner

  1. 1.Sign up with phone number and location on WhatsApp
  2. 2.Submit verification documents: selfie + government ID (NIN)
  3. 3.ID verified against government databases (NIMC) — instant to between 24–48 hours
  4. 4.Accept terms and set a shopping budget (₦1,000–₦100,000)
  5. 5.Receive a personal virtual bank account for payouts

Getting Orders

Orders are matched to runners based on:

  • Budget: Your available budget must cover the order's item estimate
  • Proximity: Must be within 20km of the target market
  • Availability: Must be free for a new order

Each order notification includes: commission breakdown, item list, distance, and customer rating.

You have 10 minutes to accept before the order moves to the next runner.

Shopping & Delivering

  1. 1.Accept the order and head to the market
  2. 2.Shop using your own capital (reimbursed on completion)
  3. 3.Upload receipt photos
  4. 4.Deliver to the customer's location
  5. 5.Collect the 4-digit confirmation code
  6. 6.Payment is released to your wallet

Order completion window: 90 minutes from acceptance.

Getting Paid

On every completed order, you receive:

  • Full reimbursement for items purchased
  • Service commission (see fee structure below)

Funds go to your wallet instantly. Withdraw to your bank account anytime.

Withdrawal fees:

AmountFee
Up to ₦5,000₦10
₦5,001 – ₦50,000₦25
Over ₦50,000₦50

Runner Fee Structure

Runner commission has three parts:

1. Base Fee

₦1,500 per order.

2. Shopping Effort

Shopping effort covers larger shopping lists and bulky items.

Item typeFee
First 5 item lines₦0 extra
Each extra item line after 5₦100
Bulky item line₦300

Bulky item lines include bags, baskets, cartons, crates, jerrycans, paint rubbers, or item lines of about 5kg/5L and above.

3. Distance Fee

Applies only for deliveries beyond 5km from the market:

0-5km: ₦0 Over 5km: ₦150 per extra km

Deliveries under 5km have no distance fee. Muwa supports deliveries up to 20km from a supported market.

Example

Order: 10kg rice, 4 pieces of tomato, 2 bags of pepper — 8km delivery

ComponentCalculationAmount
Base feeFlat₦1,500
Rice (10kg)Bulky line₦300
Tomato (4 pieces)Within first 5 item lines₦0
Pepper (2 bags)Bulky line₦300
Distance(8km - 5km) × ₦150₦450
Total commission₦2,550

This is on top of full reimbursement for items purchased.

Customer Fees

A platform fee is added to each order:

Platform Fee = ₦200 + 2.5% of item total
Order AmountPlatform Fee
₦3,000₦275
₦5,000₦325
₦10,000₦450
₦20,000₦700

Customer fees include the platform fee, runner base fee, shopping effort, and any distance fee. The final amount depends on item lines, bulky items, and delivery distance.

A small payment processing fee applies only when you fund your wallet or pay for orders through online checkout.

Minimum order: ₦500 Maximum order: ₦50,000

Ambassador Programme

What is the Ambassador Programme?

Muwa Ambassadors are students who represent Muwa on their campus — spreading the word, onboarding new shoppers and runners, and building the Muwa community where they live and study.

Ambassadors are part of Muwa's campus growth team, with real earnings and real responsibilities.

Benefits

  • Weekly rewards tied to verified campus growth
  • Track referrals, tasks, and campus performance from your Ambassador dashboard
  • Official Muwa Ambassador Kit on joining
  • Flexible — no fixed hours, works around your academic schedule
  • Growth path to campus lead or regional coordinator as Muwa expands across Nigeria

Pay Structure

Muwa Ambassadors earn through weekly objectives. Rewards are paid for verified results.

Weekly ObjectiveRequirementReward
User ReferralRefer 10 new users that complete onboarding₦5,000
Shopper ActivationHelp 5 referred shoppers complete their first successful order₦10,000
Order VolumeGenerate ₦100,000+ in referred shopper order volume in one week₦10,000
RetentionGet at least 3 referred shoppers to place repeat orders₦10,000
Runner RecruitmentRefer 1 runner who passes KYC and completes 5 deliveries₦5,000

A complete weekly objective set can earn ₦40,000. Ambassadors who consistently complete verified weekly objectives can earn over ₦150,000 per month.

Ambassador slots are limited per campus. Rewards are reviewed against Ambassador dashboard activity and paid after verification.

How to Apply

Apply here ↗

Safety & Trust

  • All runners are verified with government-issued ID before they can accept orders
  • Payments are held securely — runners are only paid after you confirm delivery
  • Every delivery requires a unique confirmation code
  • Rate your experience after every order to help maintain quality

Last updated 1 July 2026